Direct Link Technologies, Ltd. may share your Personal Data and information with:
At Direct Link Technologies Limited (“DLT”) we are committed to protecting and respecting your privacy. This Privacy Policy (“Policy”) explains when and why we collect personal information about people who visit our website and use our service, how we use that information, the conditions under which we may disclose it to others and how we keep it secure. We may change this Policy from time to time so please check this page occasionally to ensure that you are updated with any changes. By using our website, you agree to be bound by this Policy.
If you are re-directed to, or click on a link that takes you to a third-party website that is not ours, we will not be responsible for how they use your personal information. You should read their privacy policy t understand howe they may use your personal information. Other than the information provided in this Policy, this Policy only explains how we will process your personal information.
DLT is registered with Companies House with firm registration number 11816402 and is authorised and regulated by the Financial Conduct Authority.
DLT acts as a Data Controller when processing your data. We are licensed by the Information Commissioner’s Office (registration number ZA665097).
We have appointed a Data Protection Officer who can address any questions you have regarding this Privacy Policy. You can contact our DPO by emailing DPO@dl.uk.
The type of information we collect from you may include, but is not limited to your: name, date of birth, home address, residential status, email address, telephone numbers (home, mobile, work), employment status, employer details, income details, expenditure details, bank account details, IP address and device type, and other personal information.
The Personal Data and information you provide to us is used so we can provide you with our services. We also collect information when you voluntarily provide feedback via our contact form. Website usage information is collected using “cookies” (Please see the “Cookies” section below).
We do not collect any personal information from children, or about children, nor do we collect sensitive or special category data.
We take your privacy seriously and will never share or disclose your data without your consent, unless we are required to do so by law. In order to provide you with our service as you request, we generally use your Personal Data for the following purposes:
Please note that service providers’ access is limited only to the Personal Data needed to perform the functions carried out on our behalf as our processor, and only for the purpose of performing those functions. Service providers are prohibited from using or disclosing your Personal Data for other purposes.
Third parties help us to provide our service. In order that they can do this, we may need to let them process your personal information. We will make sure that they keep the information secure and in accordance with our instructions, the UK General Data Protection Regulation 2016 (“UK GDPR”).
We will also share your personal information when we have your consent, or where we are obliged to do so for a legal or regulatory reason, for e.g. to prevent or detect crime, for compliance monitoring or to enforce or apply our Terms & Conditions and other agreements.
You have a legal right to object to your information being shared with these third parties for the purposes set out below. You can request such action by using our contact details, notices@dl.uk.
These third parties may use your personal data for the following purposes:
| Purpose | Examples | Lawful basis |
| Affordability | To assist a company you have a relationship with and/or other financial institutions with reporting services that may assist them with ascertaining affordability risk including financial vulnerability. To assist companies in discharging their legal and regulatory obligations around affordability. | Legitimate interest of: a. developing ours and the third parties' business; b. the third party being able to make informed credit decisions in respect of a customer's affordability criteria and discharge their regulatory obligations in respect of the same. |
| Tracing, verification and validation of identity | The tracing of individuals for the purpose of debt collection, national security, crime prevention and detection, anti-fraud and anti-money laundering processes and asset reunification. Checking of identities. Individual reference or lookup services. | Legitimate interest of: a. developing ours and the third parties' business; b. tracing and verifying an individual for the various uses set out in the examples. |
| Credit and risk management | To assist a bank or other financial institution you have a relationship with in enhancing and validating the data they hold about you (for example to detect fraud and/or confirm the accuracy of your data). | Legitimate interest of: a. developing ours and the third parties' business; b. the third party being able to make informed credit decisions and validate and enhance the information they hold. |
| Data enhancement | To assist a company you have a relationship with to reconnect with you by updating and improving the accuracy of existing information. | Legitimate interest of: a. developing ours and the third parties' business; b. the third party being able to contact you regarding the relationship they have with you. |
| Analysis in order to develop products and services | To carry out research such as analysis of market trends and customer demographics, profiling and to customize and develop the product/service which they offer to you or other individuals in the future. This may include the anonymisation of your personal information for such analysis. | Legitimate interest of: a. developing ours and the third parties' business; b. developing products and services by reviewing market trends and demographics. |
Your security and privacy come first in everything we do. If your Personal Data is not secure, then it’s not private. We utilise industry best security infrastructure and measures to ensure your personal information is private whilst in transit and at rest. If we share your information to any third parties, we will only do so if we are sure that they maintain the same levels of security and privacy as ourselves.
To provide our services to you, Personal Data which you provide to us on our Website, or any Personal Data we obtain in the course of providing our services, may be transferred to third parties outside the UK and the European Economic Area (EEA) in accordance with this Privacy Policy. Third parties may include: services providers acting as processors based outside of the EEA; third-party marketers, affiliates, lending partners; advisors acting as processors or controllers providing services to DLT.
We maintain appropriate safeguards to ensure we properly protect your Personal Data when it is transferred to any of our third parties outside the UK or EEA. By submitting your personal data, you are agreeing to potentially transferring, storing or processing your Personal Data outside of the UK. If we transfer your information outside of the UK in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. For more information about data transfer safeguards, please reach out to us at DPO@dl.uk.
You have the right to withdraw consent previously given to us at any time. If you withdraw your consent this will not impact the legality of our prior processing of your personal data. For more information, contact us at DPO@dl.uk
You have the following rights as a data subject as it relates to our processing of your Personal Data.
You have the right to be informed about how your personal data is processed in a concise, transparent, intelligible, and easily accessible manner, written in clear and plain language, and free of charge.
You have the right to obtain confirmation that your personal information is being processed and to have access to that personal information. You can request this using the contact details by emailing us at DPO@dl.uk.
You have the right to obtain and reuse your personal information for your own purposes across different services in a safe and secure way, without hindrance to usability. You can request this using the contact details by emailing us at DPO@dl.uk.
You have the right to update any outdated or inaccurate data held about you, and to complete any incomplete data held by us. You can request this by emailing us at DPO@dl.uk.
You have the right to object to processing where processing is based solely on our legitimate business interests.
If you are currently receiving marketing communications, you can change your preferences at any time by one of the following methods:
Via email: Click the "Unsubscribe" link in any email communication and submit your email address on the next screen.
Via SMS: By following the unsubscribe link in your SMS communication.
If you object to our processing based on our legitimate business interests, please note that the processing shall cease only where your rights outweigh our compelling legitimate grounds for processing. You can request this by contacting us at DPO@dl.uk.
You have a “right to be forgotten”, or to have your personal information erased and to prevent processing. The right is not absolute and in certain circumstances this may not be possible. You can request this by e mailing us at DPO@dl.uk. We will review your request and respond within 30 days.
You have the right to request that we limit the use your Personal Data for a number of reasons, including: if you have requested we correct data about you, you have objected to our use of your data, and if you believe your data was processed unlawfully, or if you need us continue to store your data for legal reasons related to you. Please note that in the event you request restriction, we will continue to store it according to our Data Retention Policy. If you would like to request restriction, please email DPO@dl.uk.
You also have the right to lodge a complaint with the data protection supervisory authority, the Information Commissioner’s Office (“ICO”). ICO may be reached by visiting https://ico.org.uk.
If you have specific concerns about your rights as they pertain to our processing of your Personal Data, you may contact us at DPO@dl.uk.
We receive and store certain types of information whenever you interact with our Website. For example, like many websites, we use "cookies" to obtain certain types of information when your Web browser accesses our Website and when you log in, such as: your name and your email address. Cookies are pieces of information that are transferred to your computer's hard drive via your Web browser. They allow us to provide you with a more convenient and personalized experience by recording information about your preferences.
We will only keep the information that is necessary to enable us to provide you with a service that you have requested through this website for as long as it takes us to provide that service and as otherwise described below:
Where it is necessary for us to do so to comply with the law, and for the defense and/or establishment of legal claims
If you have asked that we do not use your details for marketing purposes, we may still need to keep them to ensure our systems reflect your preferences.
Your data will not be kept indefinitely and will only be kept for as long as is required by legitimate or regulatory needs. When there is no longer a need for your data and there are no regulatory requirements, information will be kept for a maximum of 2 years or longer to assist with auditing. It will then be securely removed.
To request details relating to your personal data retention, please contact us by emailing DPO@dl.uk.
We do not seek or knowingly collect any Personal Data about minors under 18 years of age.
We may change this Privacy Policy by notifying you of the existence and location of the new or revised privacy policy and by posting the changes online at our Website.
Privacy Policy last amended June 2025.
For further questions on your rights, how we process data, or what measures we take to secure your data, please email DPO@dl.uk.
If you have any queries or concerns relating to our Privacy Policy, please send an email to our Compliance Team at: Compliance@dl.uk, or our Data Protection Officer at DPO@dl.uk
Alternatively, you can write to our Director of Legal and Compliance/ Data Protection Officer at the following address: 30 Churchill Place, 5th Floor, London E14 5RE